...the heavy lifting and the challenges of the job site are empowering. You leave work feeling like a stronger version of yourself. Also, I love wearing work clothes, [they give you] freedom from fashion or expectation. The makeup gets to stay at home and on a job site you get to be a very strong version of yourself. I wanted to share that experience [with women] in Chicago.
Come try on our samples, tell us how they fit, feel and function. Do our pockets really fit your cell phone securely? Does our size 8 fit like you’d expect? What color pants do you want? Help us launch in September with the best product possible by sharing your feedback with us.
We planned these events and initiatives because really, we don’t want you to just “follow” us. We know you’re not followers. We want you to participate, inspire, be inspired, have your say, and really become part of a bigger community.
In the beginning there was the word. And for The Willary that word was pants.
Fine, I admit it. I got seduced. She was good-looking, seemed just right for me and, I’m embarrassed to admit, cheap.
Loads to catch up on, but I want to get back in the swing of things by telling you how our dress performed on my trip to the Outdoor Retailer trade show in Utah last week. Basically it killed. Here’s why:
The Willary isn't just pants! We'll also launch with a dress and two (maybe three!) shirts. I know I say this a lot (or at least I feel like I do) but we're getting SO close with the pants. So close in fact that I felt like it was time to refocus on our shirts. Armed with more know-how and some key lessons learned I'm hoping for a speedy shirt development process that will hopefully finish up just as our pants are (FINALLY) done and ready for some testing!
Then I realized something awesome. We have an audience. We have a core audience of Makers who believe in and are excited about what we're doing. Why not determine if we should make some early-in-the-game tweaks to our designs based on their feedback?