2015: A Pants Odyssey

March 27, 2015

In the beginning there was the word. And for The Willary that word was pants.

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Evaluating Value

February 13, 2015

Fine, I admit it. I got seduced. She was good-looking, seemed just right for me and, I’m embarrassed to admit, cheap. 

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A Dress For Success

January 29, 2015

Loads to catch up on, but I want to get back in the swing of things by telling you how our dress performed on my trip to the Outdoor Retailer trade show in Utah last week. Basically it killed. Here’s why:

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Nothing Is Obvious

November 17, 2014

The Willary isn't just pants! We'll also launch with a dress and two (maybe three!) shirts. I know I say this a lot (or at least I feel like I do) but we're getting SO close with the pants. So close in fact that I felt like it was time to refocus on our shirts. Armed with more know-how and some key lessons learned I'm hoping for a speedy shirt development process that will hopefully finish up just as our pants are (FINALLY) done and ready for some testing!

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How (and why) a survey is born.

October 27, 2014

Then I realized something awesome. We have an audience. We have a core audience of Makers who believe in and are excited about what we're doing. Why not determine if we should make some early-in-the-game tweaks to our designs based on their feedback?

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Foiled By Fashion Week! (And a pep talk from Janelle Monae)

September 12, 2014

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The Day to Day: Hitting the Garment District

September 03, 2014

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Pant Development

August 23, 2014

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Our Name

August 04, 2014

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Chelsea's Waistband

July 29, 2014

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Task Management

July 28, 2014

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The Best Idea So Far...

July 26, 2014

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