What's in a name? The Willary Blazer

by Debbie Baer September 06, 2019

When I name a piece I consider her purpose, personality, and strengths. So it might seem like a cop-out to name our latest piece The Willary Blazer. But this blazer so perfectly embodies what The Willary is all about that I couldn’t imagine calling it anything else. 

Here’s what I mean:

Ease: One piece lifts your whole look. No buttons, zippers, bells or whistles either–just good, elegantly easy design. Ease also means easy care. When’s the last time you met a machine washable, stain, water & wrinkle resistant blazer?

Comfort: If you're a customer, you know this part already: our 4-way stretch woven fabric is limitlessly flexible and deceptively breathable. 

Delight: Bold interior seam binding adds a pop of personality. And what’s more delightful than pockets?

Utility: Functioning pockets, durable fabrics, reliable construction. That’s The Willary and that’s our new blazer.

Versatility: The Willary outfits you to tackle whatever the day brings. Dressy or casual, close to home or on the road, this is the blazer that you’ll pair with anything to do anything.

Style: Architectural shoulder and elbow darts communicate sophistication, elegance and strength. A haori-inspired lapel feels artful and intentional. And it all comes together subtly, so your personal style shines through.

Value: This blazer isn’t the cheapest, and that’s okay. Because cost is different than price and value wins out over everything. Everything above is valuable to us; and if it’s valuable to you too, then The Willary Blazer is for you.

Debbie Baer
Debbie Baer


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