Quality & Value Via Elastic
Have you ever thought about elastic? Until a few months ago I hadn’t either. But then I started sourcing materials for our new skirt, which has an elastic waistband. There are lots of different kinds of elastic. Add to that different weights, thicknesses, hand-feel, finishings, price and availability and very soon there is a lot to learn before choosing the right one.
I talked to store owners & mill reps, sewers & pattern makers to learn what type of elastic would serve our product the best. I ended up sourcing 32 elastic qualities for our skirt and tested 5 of those on samples. I test for recovery (does it return to its original length after stretching?), color-fastness (does it bleed when washed?) and comfort (does it itch or irritate?).
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The Willary Blazer so perfectly embodies what The Willary is all about that I couldn’t imagine calling it anything else.