Clothes and The Climate
Is it worth it?
That’s the test for every new Willary idea. And it's not just about the price. More and more I think about the total impact of bringing more stuff into the world.
Less stuff is great, quality stuff is pretty good. But the best stuff is designed to innately lead us to actively reduce our carbon footprint. What's that mean? Well, In the case of our Core Wardrobe it means clothes designed to be washed less and worn longer.
Here's how we do that and what the environmental advantages are:
We give you stain resistance, you use less water.
If you wash clothes every 10 wears instead of every 2 you reduce water consumption by 80%. Stain resistant clothes make that easy! Join me in hardly ever washing your Core Pants!
We give you quick dry fabrics, you use less energy.
Dryers account for 80% of the energy used doing a load a laundry. So drip dry your Core Wardrobe, it dries in a jiffy!
We give you durable construction & timeless design, you waste less carbon over time and toss fewer clothes into landfills.
At the end of the day, a Willary Wardrobe won't save the world.
But the actions of the amazing women who wear these clothes will–and that means you.