Here we go!
Above: This over-simplified graphic is filling in for awesome photos of our pants which we'll have as soon as Chelsea and I are in the same place at the same time and it's not dark out.
The marathon towards our September Kickstarter launch starts right now.
If you believe a better fitting, more functional and carefree working wardrobe empowers the woman wearing it, then this is the time to sign up for our email list, follow us on Instagram, and like us on Facebook. Our success in September depends on your support and we planned an action-filled summer start the momentum. Check it out:
Right out of the gate we’re going big. Mark your calendar for June 20, when we host our Pants to the People beta test party. I’m wearing my Willary pants right now and they fit like a dream and look great. But I want to know how they look on and fit YOU. We’ll use your insights, experience, and suggestions to put the finishing touches on the pants we launch with in September. And what an awesome opportunity to meet each other in person! Details to follow, like tomorrow.
In the spirit of meeting each other, our new blog series “Favorite Makers” will introduce you to members of our ever growing Willary community. We’ll also invite you to nominate your Favorite Makers to be interviewed.
And soon we’ll launch interactive ways for you to tell us what pieces you want developed and what wardrobe problems you want us to tackle. Meanwhile, I’ll keep blogging–future posts include a primer on our game-changing fabrics, an introduction to our first collection, more news about the launch and plenty of photos. And sometimes I’ll hand the Instagram over to folks making awesome things happen.
We planned these events and initiatives because really, we don’t want you to just “follow” us. We know you’re not followers. We want you to participate, inspire, be inspired, have your say, and really become part of a bigger community. So join us, it’s going to be awesome. And together we’ll kill it in September.
Also in The Willary Blog
In the spirit of ease, 3 holiday gifts from The Willary that are an easy fit and a thoughtful upgrade to your favorite gal's wardrobe. Order by Tuesday 12/17 to receive your order by 12/24.